Another technique you can use is connecting with your existing users directly on mobile. You can also have current users help you market your app by using in-app messaging and push notifications that encourage them to share on social media, refer a friend, or leave feedback in the app store. These are great ways to continue engaging users and promote your app, giving it the boost it needs to go viral. The data you collect from your current users can help you improve your product and your marketing tactics to increase the downloads of and engagement with your app.
Are they uninstalling your app at a certain point? How often does the average user log in, and for how long? Are there some features that seem to get more use than others?
Are there any common usability issues that you need to address? There are a variety of in-app tracking tools you can use, and most begin with the installation of a software development kit SDK that allows you to connect to your app data. Many have features like custom tagging and behavior tracking to give you the information you need to improve the user experience and increase downloads.
Another way you can substantially increase the downloads of your app is to create deep links into your app that allow users to easily drop into the mobile experience. Companies like Branch and Kochava offer this service, which allows for a more seamless experience of moving from web to app.
This makes your mobile app both more visible and more accessible to users no matter which platform they find you on. They can also help you track the analytics behind it, allowing you to understand where and how users are encountering your app. There are more than 3. But where do you begin? Your first step should be to identify your audience.
If your target is other businesses or industry professionals, you might want to promote your app on LinkedIn or Twitter.
Facebook and Instagram, on the other hand, are great for attracting individual consumers who have shown interest in products or services similar to yours. Then, you can create hashtagged social media campaigns to generate a prelaunch buzz, grow brand awareness, or promote new and improved features. Set up locations that matter to you, like family members' homes, favorite vacation spots, etc.
Give the locations custom names "Mom's House" inside the settings menu. Choose between actual temperatures and feels-like temperatures. Forecasts See and interact with the forecast for today and 14 days into the future, along with hourly details for the next 48 hours.
Subscribe to severe weather alerts to get notified for the locations that matter to you. If you pack your descriptions full of irrelevant keywords, your app could lose credibility and your downloads might suffer as a consequence. Analytics are very important to determining what your users want the most out of your app, and how you can deliver that.
Universal Analytics allows you to connect to multiple devices and associate multiple sessions with a unique ID. When you send that ID to Universal Analytics, you can get an accurate user count, analyze the signed-in user experience, and get access to a huge amount of other helpful data.
There are a lot of other resources out there for analytics for your app. Here are a few:. Any of these are great options to know how your app is used and what you can do to improve the user experience. What works best for general consumers might not work as well for your audience — so use these tips while keeping their best interests at heart.
So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need. Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work.
There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads. App publishers should aim for a steady amount of downloads to rank highly.
Keyword relevance: Apps with popular keywords in their title and description may see more downloads. Revenue: Apps with a good record of revenue generation will get more visibility from the app store.
Country: Regional success can influence your ranking in that region. Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking.
Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like? Without getting into the details of the game too much, here are the end results:. The takeaway is to use incentives, both digital and physical, to interest users in your game. Remember, people like stuff — especially free stuff — so the more you can trade for in-app actions, the better.
Here are the 5 key insights:. In our experience working with hundreds of digital retailers, we found that the answer is usually no. To learn more about how we can help you, or see a free demo use the form below. Do you want your own App within 30 days? Request more information and let's talk business!
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